. >> sammy's camera. >> make the pledge to shop small. >> on small business saturday. >> gloria larkin joins me live from washington, d.c. she's with women impacting public policy, which is supporting the movement. it's nice to have you with me this morning. explain for everybody who doesn't really know, since it is only in its sophomore year. what is small business saturday? >> it was an initiative developed to help small business in the united states grow. it really has its roots in between black friday and cyber monday. >> when we talk about the fact that the big box retailers really pulling out the stops this year to get people in the store, how important is it for small business saturday this year to make an impact? again, it's only its second year and needs to make better traction. >> this is a real initiative to help small business grow. in the united states, we talk a lot about small business and how important it is, but this is our chance as individual people and citizens to go out and support our small business in our own communities. right in our own home base. >> when we ta